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Leadership DevelopmentTunisia

Leadership Development and Strategic Coaching for Young Entrepreneurs – Stand Up 2.0

Delivered leadership development, strategic coaching, and institutional capacity building to young entrepreneurs — equipping them with the frameworks, skills, and confidence to build sustainable, investment-ready ventures.

Client: Junior Chamber International (JCI) Nabeul – Stand Up 2.0  | Location: Tunisia

Young entrepreneurs in a startup workshop presenting business ideas with a Business Model Canvas — representing leadership development and entrepreneurship coaching

Challenge

  • Young entrepreneurs — particularly women leading micro-projects — lacked the strategic management frameworks, financial literacy, and leadership capabilities needed to transform innovative ideas into sustainable ventures

  • Insufficient access to structured business planning support and institutional coaching constrained their ability to develop credible business models and engage effectively with investors and markets

  • Without tailored mentoring and leadership development, participants risked remaining at the ideation stage — unable to build the institutional foundations required for long-term viability

Diaax Response

  • Contributed to the implementation of the Stand Up 2.0 entrepreneurship support programme — providing strategic advisory and leadership development support to young project holders and aspiring entrepreneurs

  • Delivered training sessions on financial literacy, financing mechanisms, and the regulatory environment — building the institutional knowledge base required for informed entrepreneurial decision-making

  • Supported participants in developing business plans, business model canvases, and growth strategies — translating ideas into structured, investment-ready institutional frameworks

  • Provided coaching on branding, communication, investor pitching, and strategic positioning, complemented by individualised mentoring and business advisory to strengthen each participant's leadership capacity

Impact

  • Strengthened entrepreneurial leadership and financial management capabilities across all programme participants

  • Improved business plans, business models, and strategic frameworks — equipping participants with the institutional tools to build sustainable, investor-ready ventures

  • Enhanced market readiness, strategic visibility, and growth potential — with participants better positioned to lead their organisations with confidence and institutional credibility

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