SheGreen'UP 2.0 – Strategic Capacity Building for Market Access and Institutional Expansion
Delivered strategic capacity building and leadership coaching to 50 women entrepreneurs — strengthening institutional market intelligence, strategic negotiation capabilities, and the organisational frameworks needed to expand into new markets.
Client: ATFI / GIZ Tunisia – Invest for Jobs | Location: Tunisia
Challenge
Women-led impact businesses lacked the institutional market intelligence, strategic positioning frameworks, and negotiation capabilities needed to access new markets and expand their organisational reach
Without structured advisory support, participants struggled to translate growth ambitions into credible market expansion strategies with clear institutional foundations
Insufficient strategic negotiation skills constrained their ability to engage effectively with buyers, partners, and institutional stakeholders — limiting the scale and sustainability of their impact
Diaax Response
Designed and delivered a strategic capacity building programme for 50 impact-driven women entrepreneurs — developing a structured curriculum focused on market access, institutional positioning, and strategic negotiation
Guided participants in identifying and analysing new market opportunities — building the institutional intelligence frameworks needed to assess customer needs, competitive dynamics, and strategic entry points
Strengthened strategic negotiation capabilities through practical training on win-win approaches, persuasive communication, and concession planning — equipping participants with the leadership tools for high-stakes institutional engagement
Delivered individualised coaching sessions and supported each entrepreneur in developing a structured expansion roadmap targeting two priority markets — translating strategic intent into actionable institutional plans
Impact
50 women entrepreneurs trained and coached — equipped with the strategic frameworks and leadership capabilities to drive institutional market expansion
100 target markets identified through structured expansion planning (2 per entrepreneur) — demonstrating the programme's institutional reach and strategic impact
Enhanced market access capabilities and strategic negotiation leadership — with participants better positioned to scale their organisations and strengthen their institutional competitiveness
Looking to build strategic capacity in your programme?
Let's discuss your strategic challenges.