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Strategic AdvisoryTunisia

Strategic Advisory and Institutional Development for SMEs under the PERSPECTIVES Programme

Delivered strategic advisory and institutional development support to beneficiary enterprises — strengthening leadership decision-making, business model clarity, and the strategic foundations for sustainable growth.

Client: Swisscontact – PERSPECTIVES Programme (SDC/SEM)  | Location: Tunisia

Entrepreneur presenting a business plan to advisors in a modern business development centre — representing SME strategic advisory and institutional development

Challenge

  • Beneficiary enterprises lacked the strategic frameworks and institutional planning capabilities needed to define credible growth pathways and strengthen their long-term sustainability

  • Limited access to structured business planning and market intelligence constrained leadership's ability to make informed strategic decisions and position their organisations competitively

  • Weak financial planning and investment decision-making processes undermined the enterprises' ability to scale operations and demonstrate institutional credibility to external stakeholders

Diaax Response

  • Supported beneficiary enterprises in the development and structuring of institutional business plans aligned with their strategic growth ambitions and organisational context

  • Conducted business model and market analyses to identify strategic opportunities, competitive positioning, and institutional development priorities

  • Provided strategic advisory services to support the definition of development strategies, leadership decision-making frameworks, and business expansion roadmaps

  • Assisted enterprises in financial planning, forecasting, and investment decision-making — strengthening the institutional foundations for sustainable growth and long-term performance

Impact

  • Enhanced strategic planning and institutional management capabilities — equipping enterprise leaders with the frameworks to drive informed, sustainable decision-making

  • Improved market positioning and financial decision-making, strengthening each organisation's competitive standing and investor credibility

  • Stronger institutional foundations established for sustainable growth, business resilience, and long-term organisational performance

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