Maghroum'IN – Institutional Development and Business Modeling for Cultural & Sports Entrepreneurs
Designed and facilitated Business Model Canvas workshops in Bizerte and Monastir — equipping young cultural and sports entrepreneurs with the institutional frameworks and strategic tools needed to build sustainable, investment-ready ventures.
Client: RedStart Tunisia – Maghroum'IN Project (EU4Youth) | Location: Tunisia
Challenge
Young cultural and sports entrepreneurs participating in incubation and acceleration programmes lacked the institutional business modeling frameworks needed to structure sustainable ventures and demonstrate economic viability
Without practical tools and structured advisory support, participants struggled to translate creative and athletic ambitions into coherent organisational models capable of attracting investment and scaling impact
Insufficient strategic clarity around value propositions, revenue models, and growth assumptions constrained their ability to engage credibly with institutional stakeholders and programme evaluators
Diaax Response
Designed and facilitated two in-person Business Model Canvas (BMC) training workshops in Bizerte and Monastir — developing a structured institutional development programme tailored to the profiles of cultural and sports entrepreneurs
Developed and delivered customised training materials and practical frameworks — equipping participants with the institutional tools to design, validate, and refine their business models with strategic rigour
Guided participants through the design and refinement of their Business Model Canvas — strengthening business model clarity, institutional sustainability, and strategic coherence across all ventures
Provided hands-on coaching during workshops to help participants validate key business assumptions, and prepared a comprehensive mission report with activity summaries, evaluation results, and strategic recommendations
Impact
2 Business Model Canvas workshops delivered across Bizerte and Monastir — reaching cultural and sports entrepreneurs at key incubation and acceleration stages
Enhanced institutional business modeling capabilities — with participants equipped to design credible, sustainable ventures with clear strategic and financial foundations
Strengthened organisational sustainability and growth readiness, with practical frameworks embedded to support long-term institutional development beyond the programme
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