Dr. Diaa AlJuneidi, Founder & Principal Advisor at Diaax
Founder & Principal Advisor

Dr. Diaa AlJuneidi

Leading practitioner in institutional transformation and strategic capacity building, working directly with governments, development organisations, and public sector institutions.

DBAMBA in Strategy16+ Years Experience8+ Countries

Dr. Diaa AlJuneidi is the founder of Diaax and a leading practitioner in institutional transformation and strategic capacity building. With over 16 years of experience working alongside governments, development organisations, and public sector institutions, he brings a rare combination of strategic rigour and on-the-ground execution depth to every engagement.

His advisory work spans the full arc of institutional change — from diagnosis and design through to embedded implementation and long-term sustainability. He has supported senior leadership teams across Saudi Arabia, Malaysia, Qatar, the UAE, Oman, Turkey, Libya, and the Comoros in navigating complex reform agendas, including large-scale national transformation programmes. His engagements span strategic planning, governance reform, organisational redesign, performance management, and leadership capacity building.

Dr. AlJuneidi holds a Doctor of Business Administration (DBA) and an MBA in Strategy, grounding his practice in both academic rigour and practical institutional realism. He works directly with senior decision-makers — not through layers of junior consultants — bringing principal-level counsel from first conversation to final outcome.

Areas of Expertise

Strategic Planning
Governance Reform
Organisational Redesign
Performance Management
Leadership Capacity Building
National Transformation Programmes

Geographies Served

Senior leadership engagements across the Middle East, Southeast Asia, and beyond.

Saudi ArabiaMalaysiaQatarUAEOmanTurkeyLibyaComoros

Work Directly with Dr. AlJuneidi

Every engagement is led personally by Dr. AlJuneidi — from the first conversation to the final outcome.

Start a Conversation